The Indextrialist

The Center for Media Research published a whitepaper prepared by Omniture, Inc in late 2006 that predicted that online marketing would ranks second to in-person for b2b in 2008.
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A recent Harris Interactive study commissioned by American Business Media (ABM) highlighting the benefits of advertising in different media. They reinforced the point that website, print, and face-to-face events complement each other when it comes to brand image and lead generation..”