Online Directories Are Making Money – Is Yours?
Posted on 10.07 2009 by: Lawrence Johnson
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A PUBLISHERS’ ROAD MAP TO SUCCESS
Why Your Website Needs a Site Map
Posted on 06.11 2007 by: Richard Horowitz
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A sitemap is a page which lists all the pages of your website in an organized fashion. If you have a big website, then you may want to break the site map down into sections or levels. Think about how your users would navigate through your website and break the site down in the same fashion. To get the best results, this site map should display text based links to these pages. This will make it easier for the search engine spiders to crawl these links.
What Does Google’s New Universal Search Mean to You?
Posted on 06.01 2007 by: Richard Horowitz
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I was asked to comment on Google’s recent announcement on their “Universal Search” system. The “universal search” is the permanent integration of the Google OneBox results within their main search results. This is where results from their other products like Videos, Local Search/Maps, Books and so on appear in the main search results of Google. They did a great write up on it on SearchEngineLand.com at http://searchengineland.com/070516-143312.php.
Geo-target Your Website
Posted on 05.21 2007 by: Richard Horowitz
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Do you service only a specific area of your state or the country? Do you let your users know this when they visit the website? When building and optimizing your website, you must speak to your target audience. Search engine optimization allows you to target the exact market that you want to reach whether it is a local, regional, national or international audience.
Eight Easy Ways to Get Your Own Links
Posted on 05.07 2007 by: Richard Horowitz
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In this blog post I am going to point out the obvious about linking and the links that you should be obtaining for your website. Link Building has become a major factor in the rankings of your website, and not simply for the increased quality traffic (if you find the right websites for your links) it will generate. Links are seen as a trust vote or vote of confidence by the search engines. The higher quality links are more valuable than tons of low quality links. Remember link building is a form of advertising and you must be smart about where you list your company name. Getting links from irrelevant sites, link farms and other suspect sources will hurt you.