Indextree's Internet Marketing Blog» Uncategorized http://www.indextree.com/blog Tips & News about the Internet Marketing World Thu, 13 May 2010 14:03:13 +0000 en hourly 1 http://wordpress.org/?v=3.0 Faith in online product reviews http://www.indextree.com/blog/uncategorized/faith-in-online-product-reviews.html#utm_source=rss&utm_medium=rss&utm_campaign=faith-in-online-product-reviews http://www.indextree.com/blog/uncategorized/faith-in-online-product-reviews.html#comments Tue, 27 Apr 2010 13:36:29 +0000 Lawrence Johnson http://www.indextree.com/blog/?p=10142 The “2010 Social Shopping Study”, conducted by the e-tailing group and PowerReviews, found  that over half (57%) of shoppers count online product reviews by other customers to be a valuable research source.  Reviews tops the website features that influence product and purchase decisions, (nearly 72% said they are the most important followed by customer service information (69%) and third-party buying category guides and expert opinions (64%). Ahead of top-rated product lists (60%), customer-supplied product photography (39%) and customer-supplied product videos (24%).
While consumers are affording online product reviews more trust and increasing their reliance on them out of sheer convenience,  consumers don’t always readily  trust the reviews: credibility is one of the top reasons why people prefer to research online rather than talk to a salesman or simply accept marketing

Read More >>>

Related posts:Online Shoppers Value Reviews, Ratings, Search Related posts:
  1. Online Shoppers Value Reviews, Ratings, Search
]]> The “2010 Social Shopping Study”, conducted by the e-tailing group and PowerReviews, found  that over half (57%) of shoppers count online product reviews by other customers to be a valuable research source.  Reviews tops the website features that influence product and purchase decisions, (nearly 72% said they are the most important followed by customer service information (69%) and third-party buying category guides and expert opinions (64%). Ahead of top-rated product lists (60%), customer-supplied product photography (39%) and customer-supplied product videos (24%).
While consumers are affording online product reviews more trust and increasing their reliance on them out of sheer convenience,  consumers don’t always readily  trust the reviews: credibility is one of the top reasons why people prefer to research online rather than talk to a salesman or simply accept marketing

Read More >>>

Related posts:

  1. Online Shoppers Value Reviews, Ratings, Search

]]> http://www.indextree.com/blog/uncategorized/faith-in-online-product-reviews.html/feed/ 0