Turning Web Analytics Into A Money Making Machine
Posted on 07.27 2009 by: Future Now
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In a few weeks, I’ll be headed to San Jose to the Search Engine Strategies conference. The post title is the same as one of the sessions I’ll be present. It was a session I am most looking forward to as I’ll be speaking with my good friends and web analytics luminaries Jim Sterne and Avinash Kaushik. Each of us are promising at least 3 actionable takeways from the session. Here is my first one:
To do web analytics correctly you have to make a to-do list regularly.
That list should be done monthly or weekly depending on your organizational needs and should include:
- What marketing efforts or parts of your site have challenges.
- What you think needs to be improved.
- What things you want to test.
It should also include (based on your results and your resources):
- What efforts you should do less of.
- What efforts you should do more of.
Are you currently generating a to-do list to keep your goals on target?
I’ve got many other secrets to share on how to turn your web analytics into a money making machine, but I’ll wait to share those at Search Engine Strategies. Will you be there?
Do you have any tips you want to share?
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