Will Amazon Zap Zappos’s Innovative Culture?
Posted on 07.27 2009 by: Future Now
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I just read a somewhat surprising story about Zappos.com being acquired by Amazon.com. The details were posted to Zappos’s blog yesterday in a very Zappos-esque transparent style, including an 8-minute video of Jeff Bezos talking about the alliance, along with some good stories about Amazon’s early days and foibles. The surprise comes from the fact that Amazon spent lots of money developing the competitive Endless.com shoe-selling site a few years ago. If you can’t beat ‘em, buy ‘em?
My question to Grok readers is:
Will Amazon’s infamous pressure-cooker culture eventually overtake all the innovations and friendliness of Zappos’s culture? Or, is the alliance a perfect shot-in-the-arm for both groups? Will Zappos start bundling books with patent leather pumps? 
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