Yoo-Hoo! It’s Me Again!

Posted on 07.23 2009 by: admin

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“Email programs tend to start with slow and cautious frequency, produce easy ROI, and become stars,” says Karen Talavera in an article at MarketingProfs. The problems start, though, when management decides that more email would be even better. “[A]s with all good things,” she notes, “increased consumption eventually leads to …