The Indextrialist

I was asked to comment on Google’s recent announcement on their “Universal Search” system. The “universal search” is the permanent integration of the Google OneBox results within their main search results. This is where results from their other products like Videos, Local Search/Maps, Books and so on appear in the main search results of Google. They did a great write up on it on SearchEngineLand.com at http://searchengineland.com/070516-143312.php.

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Taking good photographs for your website does not mean you need a $3000 professional camera to get the job done. With a few little tricks, you can take appropriate pictures that will make your website shine and not look like, well, Uncle Terry’s evil step child built it.

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Do you service only a specific area of your state or the country? Do you let your users know this when they visit the website? When building and optimizing your website, you must speak to your target audience. Search engine optimization allows you to target the exact market that you want to reach whether it is a local, regional, national or international audience.

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Let me share with you some of the lessons learned and applied to the development of new more modern websites. New tactics and structures adopted by trend setters and gleaned from serious investments in monitoring and behavioral studies will impact the way the next generation of websites will look and operate.

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A recent Harris Interactive study commissioned by American Business Media (ABM) highlighting the benefits of advertising in different media. They reinforced the point that website, print, and face-to-face events complement each other when it comes to brand image and lead generation..”

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