What Does Google’s New Universal Search Mean to You?
I was asked to comment on Google’s recent announcement on their “Universal Search” system. The “universal search” is the permanent integration of the Google OneBox results within their main search results. This is where results from their other products like Videos, Local Search/Maps, Books and so on appear in the main search results of Google. They did a great write up on it on SearchEngineLand.com at http://searchengineland.com/070516-143312.php.
In a nutshell universal search will not affect the main search results rankings per se. It just means that the results from their vertical products will now creep into the normal result pages. This modification could have important implications as it opens new opportunities that you should take full advantage of. We highly recommend that if your products or service fall into one of those vertical searches that you should take special care to maximize their exposure opportunities through optimization. This encompasses taking action on many fronts: for example, if you are a local business then you should have a local business listing with Google Local or if you are an e-commerce website you should list your products into Google products. These initiatives are naturally in addition to the normal optimization work that needs to be done on any site.
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