On-Page SEO Basics
Search engine optimization or SEO is not black magic nor do you need a programming background to understand it. SEO is just another form of marketing.
The first step in the process is keyword analysis. Selecting the most appropriate keyword phrases is ultimately the key to a successful online marketing campaign. There are so many ways to find the right keywords including talking to your employees and clients, running a PPC campaign, using the numerous keyword research tools on the internet including our Keyword Research tool and looking at the keywords that your competitors are targeting.
You must determine the keywords that are most strategic in terms of attracting the right audience to the right place on your site and that offer the greatest yield. Focus on the relevancy, competitiveness, and search volumes of the keywords that match your business and content. If you do not have content relating to those keywords then build new pages around them.
The second phase is to strategically include these keywords within your website. There are a number of places within your website that you can place these keywords, but not all are important. If you were to only focus on a limited number of on-page factors, here are the three that I would put your effort towards:
1. Title Tag
Each page should have it own unique title tag that targets the keywords for that page since each page has its own story. This tag is visible at the top of the internet browser that you are using. The title tag is the title that you see in the results of the search engines.
2. META Description Tag
This tag is used to describe the theme of a page to the search engines. It is not visible to users while visiting your website but to the search engines who read the code for that page. This tag is the description that you see in the results of the search engines. You want to make this tag your sales pitch for users to click on your listing. Give them that reason to visit your website in this description tag and include the keyword targeted on that page. Each page should have it own unique meta-description tag that tells the story for that page.
3. Content
This is what the users and the search engines read to find out more information about the page they are on. If you do not give the users or the search engines the information they need to allow them to know what that page is all about then you will always have a hard time ranking for your keywords. You must use the words that you want to target in order to appear in the search engine results for those terms.
SEO is like any form of marketing, you must give the search engines what they want in order for them to give you what you want (top rankings). The factors listed above and the other on-page factors are just one part of the process. You also have to make sure there are no barriers for the search engines to index your website and you need to gain the search engines trust through link building, but those are for another day.
Related Posts:
- Geo-target Your Website
- Off-Page SEO Basics
- Less is More
- Three Reasons Why You NEED Link Building?
- Design for Your Users
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