Less is More
Let me share with you some of the lessons learned and applied to the development of new more modern websites. New tactics and structures adopted by trend setters and gleaned from serious investments in monitoring and behavioral studies will impact the way the next generation of websites will look and operate.
These are a few considerations you should embrace when looking to develop or makeover your website, lest you wish to have your site earmarked as being passé:
• More compelling headlines relevant to search terms
• Shorter copy
• Integration of video and interactive
• Reduced navigation options such as links to resource pages, offerings such as newsletter registration, forums, online help services
• Simpler registration
• Strategic sales copy and calls to action
• Creating navigation paths for the target buyers
• Efficient optimization: better URL structure: title tags that contain keywords.
Since “less is more” that is all we believe that we have to say about this.
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