Directory Development & Optimization
Many can imagine how much better it would be if the lofty promises of the digital age could actually be delivered to the millions of small businesses in America.
Directories with broad footprints or with their eye on niche plays, a target market or local consumers can benefit from our extensive experience in the directory, lead generation and local spaces.
Our team brings over 30 years of strong Internet publishing, online directory, online marketing, local advertising and business development experiences. We have accumulated an extensive experience in the directory and lead generation space with the work accomplished for 7Mainstreet, All Property Management, ThomasNet, Bus Solutions, and AssistedLivingSource.com including the experience accumulated by Lawrence Johnson with yellowpages.com, the YPC Industrial Directory, and the platform integration completed with China YellowPages, MacRAES Blue Book, TelMex’s Paginas Amarillas and Europages.
We design and develop every directory and lead generation engine with the user in mind. This starts with understanding of the profiles of the individuals you want to reach and creating a user experience with structures, content and navigation designed for conversion. We create an efficient and search engine friendly website design and architecture ensure reach and capture a steady traffic of potential customers. Since we started we have built bigger and more complex applications, providing best solutions for usability, site performance, seo performance and scalability. We have also developed a powerful development framework that provides out-of the box structures and the performance, security, flexibility and maintainability required to all applications we develop.
Directories and lead generation are all about garnering interest from target consumers in the categories and in the multiple touch points you should dominate, and then skillfully ushering them through a conversion process. This requires putting in motion a number of strategies and tactics, with structures, content and navigation designed to take the desired actions. We can optimize the structure of your website to put you in position to dominate these categories in the search engine result pages.
We empower directories by allowing them to get closer and become more relevant to their consumers, merchants, products and brands. In addition to these benefits comes ease of use, the ability to build personalized online presence in minutes or reach out to the world. And what if they could post their products online, or place them in a social networking context where consumers can get a full picture of the people behind the products. This adds a whole new dimension to consumer’s involvement.
We bring it all together in a handsome package.
DIRECTORIES: WHERE AMERICAN BUSINESSES GO TO BE FOUND
