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We maintain the highest standards in ethical search engine optimization. Our first commitment is to you, to your reputation and to the greatest return for your online marketing investment.
We do this by ensuring that site content and structure are designed to satisfy your expectations, your audience's need for relevance and usability, and to be search engine compliant.
We only engage in ethical online marketing practices, and, unlike some, we will not use optimization, submission or other tactics that could in any way damage your reputation or standing with search engines and your users, or impinge your ability of being found in result pages.
You should avoid unethical shops engaging in questionable practices and tricky coding or offering improbable claims, such as:
• Promise to submit your site to hundreds, even thousands of search engines
• Guarantee ranking, but only on obscure, long keyword phrases
• Stuff the content of the webpage with keywords
• Use keywords in the title tag, meta-keyword, or meta-description tags that are not related to the content of the webpage
• Suggest using hidden text or links targeted solely towards search engines such as white text on a white background or content hidden from users
• Do not disclose the strategies and techniques they use to achieve their goals
• Use link farms, content generators, gateway pages, cloaking, shadow domains, blog comment spam, and other practices that are either banned or frowned upon by the major search engines
There are no guarantees in the world of online marketing, but best practices and standards are now well understood and sanctioned. For instance Google has recently release a document offering some tips to distinquish between ethical and unethical SEOs.
We monitor bids in real time and scrutinize the results to ensure the best outcomes based on your objectives. This involves setting target bid positions, identifying gaps in bid price, and carefully managing the value of each category.
Non-compliance with search engine standards does not necessarily mean a site is inherently unethical, but buyer beware that several questionable practices have been blacklisted and have resulted in their creators and their clients being penalized.
We are committed to following ethical search engine optimization practices, and our promise to you is that we will always be in a position to describe all actions we have taken and all programs we have implemented on your behalf.
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