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How do search engines find my site?
Search engines send out crawlers, also known as robots or spiders, to crawl through the billions of pages on the Web to and index sites based on specific rules. These rules change constantly in accordance with technological and corporate priorities.
What is a search engine friendly site?
A search engine friendly site is one that is readable to the search engine crawlers based on published and unpublished rules and practices. Marketing specialists need to heed best optimization practices and take into account formats and design choices that can impact the indexing of a site. As part of the Indextree offering, our specialized team will carry out an audit of your site's quality.
How do I measure my online marketing results?
Tracking tools monitor visits and report on such user behaviors as time of visit, length of visit, pages viewed and keywords searched. Indextree offers a analytics package which includes tracking and measurement tools.
How do you implement a pay-per-click (PPC) program?
Our team works with you to establish your goals and the key products or services of your business. We then comb through your Web site, and those of your competitors, to find the applicable keywords that yield the best results. Online tools are used to expand on the research we have compiled and to find all searched variations of important key phrases. To generate quality traffic, your site must be listed under the right categories and keyword search phrases of major search engines and specialized sites-the ones that your prospects and customers are actually using.
Will I have to redesign my Web site for PPC?
Not necessarily. Several online marketing strategies have no impact on your site. We also understand that you may choose not to change your site for budgetary reasons, for lack of time or for strategic reasons. We will still carry out our website audit and make recommendations.
How is Indextree different from other online marketing firms?
By focusing on the particular needs of manufacturers and distributors (non consumers) and monitoring their online marketing practices Indextree is the only online marketing firm that offers a comprehensive perspective on the rudiments of demand development for manufacturers and distributors.
What are spamming and cloaking?
These are questionable tactics used by some site owners to enhance their visibility for search engine crawlers. They include mirroring Web sites, embedding keywords in such areas of the Web site as title tags, alt tags and meta data, and including invisible pages of data on the Web site. These tactics can get the owners blacklisted by search engines. Your online credibility and reputation are constantly monitored by major search engines and should never be compromised.
How does GoogleŽ score my Web pages?
In addition to evaluating and scoring Web page content, ranking is based on a number of elements including:
• Freshness of a Web page
• The actual amount of the change
• Changes in keyword distribution or density
• The number of new Web pages that link to a Web page
• The rate of progress
• Changes or updates in anchor text (the text that is used to link to a Web page)
• The numbers of new links to low-trust Web sites
• Punishment for artificial link inflation
• Accountability to the domain
• The credibility of your host
• Seasonal changes in clickthrough rates
What should we do about fraud prevention?
Click fraud is when people or automated software programs click on an advertiser's PPC link with no intention of buying a product or service. Avoiding click fraud may be a very difficult task if an advertiser does not have both the proper tools in place to monitor PPC activity and sufficient time to use these tools. Advertisers must tackle this problem proactively, as it cannot be completely prevented by any tool. The best way to avoid click fraud is to pay attention to your daily budget, clicks, traffic, key word searches and IP addresses. Our tracking tools make this possible. By tracking user behavior on your Web site, we can also identify:
• Masked or shared IP addresses
• Spikes in visitor activity
• Spikes that are not generated by software robots, but generated by individuals being paid to
click on the ad by a competitor
• Cyclical clicking
• Repeat clicks from a specific IP address
• A climb in search frequency at any given time
• Abnormally high frequencies for expensive keywords
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