How do search engines find my website?

Search engines send out crawlers, also known as robots or spiders, to crawl through the billions of pages on the Web to and index websites based on specific rules. These rules change constantly in accordance with technological and corporate priorities.

What is a search engine friendly website?

A search engine friendly website is one that is readable to the search engine crawlers based on published and unpublished rules and practices. Website designers and programmers need to heed best optimization practices and take into account design and programming choices that can impact the indexing of a website.

How do I measure my internet marketing results?

The first step would be to use the Indextree Performance Tools to measure your rankings, link popularity as well as a number of other metrics. For more detailed information companies should use an analytics program such as Google Analytics provide reports about user activity such as number of visits, length of visit, pages viewed, keywords searched, traffic sources and conversion metrics.

How do you implement a pay-per-click (PPC) program?

Our team works with you to establish your goals and the key products or services of your business. We comb through your website, and those of your competitors, to find the applicable keywords that yield the best results. Online tools are used to expand on the research we have compiled and to find all searched variations of important key phrases. To generate quality traffic, your website must be listed under the right keyword search phrases of major search engines and specialized websites, the ones that your prospects and customers are actually using.

Will I have to redesign my website for SEO or PPC?

Not necessarily. We understand that you may choose not to change your website for budgetary reasons, for lack of time or for strategic reasons. If changes are recommended but not made this may have effect the performance of the campaigns.

How do the search engines rank my web pages?

Ranking is based on the relevancy of your web page for the search that was made. The search engines develop a score based on a number of factors that fall into these categories:

• Domain History
• Technical (structural and coding)
• Design
• Content
• Backlinks
• Hosting

What questionable tactics can get me banned or penalized by the search engines?

Each search engine has their own rules but hidden text, cloaking or sneaky redirects, automated queries and duplicate content on multiple pages or domains are some common tactics that are seen as questionable by the search engines. Your online credibility and reputation are constantly monitored by major search engines and should never be compromised. See our comments on Ethical SEO.

What can I do about click fraud prevention?
Click fraud is when people or automated software programs click on an advertiser's PPC link with no intention of buying a product or service. Avoiding click fraud may be a very difficult task if an advertiser does not have both the proper tools in place to monitor PPC activity and sufficient time to use these tools. Advertisers must tackle this problem proactively, as it cannot be completely prevented by any tool. The best way to avoid click fraud is to pay attention to your daily budget, clicks, traffic, key word searches and IP addresses. There are tracking tools make this possible. By tracking user behavior on your website, we can also identify:

• Masked or shared IP addresses
• Spikes in visitor activity
• Spikes that are not generated by software robots, but generated by individuals being paid to click on the ad by a competitor
• Cyclical clicking
• Repeat clicks from a specific IP address
• A climb in search frequency at any given time
• Abnormally high frequencies for expensive keywords