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• Want more traffic
• Want more sales
• Dealing with a limited budget
• Dealing with a long sales cycle
• Dealing with an ineffective PPC campaign
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| Indextree Will Deliver Results |
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Buying keywords is not a strategy. Your goal is to develop a roadmap to success that can be implemented in stages and that addresses your needs, priorities and challenges, and deliver the immediate results you are looking for.
Online marketing will generate leads and sales more effectively and at a significantly lower cost than any other advertising or marketing medium. It is in your best interest to actively promote your business through search engine marketing because that is where your customers go when looking for your products. But first they must be found.
What We Do
After an extensive Marketing Review, we will implement a number of strategies that will include the following actions and tactics:
Paid Placement (Pay-Per-Click) Campaign
A paid search (pay-per-click) campaign will allow you to gain an immediate dominant position in your target markets. You will capture significant traffic in key categories, and effectively challenge competitors that are vying to maintain a stronghold on this market space. This will translate in greater market penetration and brand building. With Paid Placement you have total control over your ad budget and the selection of your target audiences.
Search Engine Optimization
They will only buy if they find you.
Search Engine Optimization will significantly improve your site not only for the search engines but for your users as well. This should result in higher rankings in major search engine results pages. Results under search engine optimization strategies typically take several weeks or months to materialize, but once your position is established your listing will generate a handsome stream of new leads since these results enjoy a higher click-through rate and better conversion.
Link Building
Link building is an essential component of search engine optimization. Major search engines determine the ranking of your site by assessing the number and quality of inbound links to it as well as the anchor text for these inbound links.
Getting links from thousands of irrelevant sites, link farms, automated processes and other unknown sources will not help you in achieving top search engine placement; getting links from relevant and authority sites will.
Directory Submissions
Most web directories and search portals do not spider, crawl or index websites. They are human-edited and reviewed. A quality web directory will deliver targeted traffic from a link on an on-topic, categorical page, and help get your website indexed. To achieve visibility we will submit your site in accordance with submission guidelines.
PPC Review
How important is it for you to understand what value you are getting from your current PPC campaign and how it cold be improved.
We offer a PPC Review which consists of the following:
• Adding tracking software to your site and monitoring performance
• Analysis and recommendations to improve returns and results on
• search engine networks
• keyword list (adding or removing keywords)
• on organization of campaign through ad groups
• quality of ad creative (testing)
• landing pages (creating, changing or adjusting)
• bids and bidding strategies
• budget level
Website Audit
With our website audit we examine your current website rankings and content to analyze strengths and weaknesses in design, layout, content, keyword/phrases, word placement and densities. We review your Web site's overall appeal, navigation and calls to action, and then provide recommendations. The audit includes:
• Search engine optimization best practices
• Page structures, routines and scripts
• Tagging, titles and linking
• Non-visible Web site element formatting and hidden code assessment
Convert traffic into sales with Lead Management
Lead Management is a set of best practices that tie into traditional marketing and sales strategies and processes designed to connect with your target audience and to convert internet traffic into the customers.
Measuring and tracking your leads will help you size up the people visiting your site and distill the information needed to develop interactions, profiles and feedback mechanisms. This, in turn, can help you to refine your future advertising and follow up campaigns, tweak your offerings, engage in communications, retain customers and convert leads.
Developing a roadmap to success through Lead Management will include:
• A review meeting your target audiences and markets, and relevant messages
• Reviewing and recommendations in the following areas:
• Buying cycle
• Linking Online Marketing strategies to current sales and marketing operations and strategies
• Distribution networks
• Product innovation and press releases
• Navigation and user experience on website
• Management of "webportals" designed to connect with your target audience that encompass:
• Creating landing pages
• Creation call-to-action strategies
• Tracking of call-to-action and incentive strategies
• Capturing and processing key information about your audience
• Tracking + analytics + buyer behavior
• Sales processing
Press Releases - No news is bad news
Pushing product releases through online news networks and major search portals is now one of the most efficient ways to improve search engine visibility, increase site relevance and expose your business to new audiences.
We will help you write an effective release, and recommend the proper formatting, content, links and structure for optimal exposure. Press releases are particularly effective from an SEO perspective due to their focus subject matter, size, and, high relevant keyword count. This is also true of press releases announcing business relationships, in particular when partnering with a bigger organization.
Blogs
Blogs are becoming the fastest growing interactive channel. It is a powerful brand and awareness builder. Like your website, blogs that are efficiently optimized will be rewarded with greater visibility and rankings, which will translate into increased the traffic and reach.
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