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Indextree prides itself on creating true value by crafting quality solutions. Through the application of effective online marketing principles and strategies for companies seeking to empower and engage their customers.
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Challenge:
Your products are complex and expensive. The decision making process is long and involves many decision makers. |
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Solution:
Design pages on your site (or your whole site) by integrating lead management tactics. This is the only way to capture prospective buyers early in the decision making process and lead them into qualified sales leads. Allow users to choose the type of information they need at each stage of the buying cycle, and lay the foundation for different types of interactions and tracking. This will translate into different navigation, content, calls to action, landing pages, feedback and sales lead hand offs to your sales team. |
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Challenge:
You want to expand into new markets or play on a national level. |
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Solution:
Identify your target markets and the competition that dominates that space. Initiate a pay-per-click campaign with sound branding, geo market and target audience strategies, and a deep understanding of your target audience buying practices.
Build a business case to justify the investment and set objectives. Online marketing strategies should be undertaken only if they generate a return. |
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Challenge:
Traditionally you would have launched a new product at a major trade event. But shows are getting more expensive to attend and trade publications are not getting the exposure they once enjoyed. |
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Solution:
It is now proven that the Internet is the most efficient medium to launch a new product. Product news releases, a paid placement campaign and contextual advertising designed to direct traffic to pages organized as a webportal and featuring the new product will allow you to rapidly build exposure and demand. And if you still launch your product at a major trade show, do not forget to integrate online marketing tactics. |
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Indextree's experience in the packaging industry will make the difference in implementing successful Online Marketing Solutions. Call us at 1.866.528.4924 to speak to an Indextree Online Marketing Expert about realizing the full potential of online marketing.
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