Pay Per Click Management Services
A pay per click campaign will allow you to gain an immediate dominant position in your target markets. You will capture significant traffic in key categories, and effectively challenge competitors that are vying to maintain a stronghold on this market space. This will translate in greater market penetration and brand building.
Pay per click ads are those labeled "sponsored links" or "sponsored results" on a search engine's results page. You have total control over your budget, keywords and message.
Our Pay-Per-Click Management encompasses the following steps:
1. Strategy. First we identify your needs and challenges such as revenue generation, traffic and market positioning. We analyze your channels' needs in terms of information and support.
2. Keyword Research.
We will determine keyword phrases that are most strategic and effective in terms of attracting the right audience to the each of your products and services and that offer the greatest yield. by your clients, and your competitors’ customers.
3. Landing Page & Content Development Recommendations.
You must bring the users to the landing page that meets their needs. Sending all clicks to your home page adds additional steps for the user to find what they are looking for.
4. Ad Creation and Optimization. We create and update the keywords, ad grouping and creative for your campaign.
5. Account Setup. Indextree uses an intuitive approach to organize and manage multiple campaigns across multiple PPC platforms.
6. Daily Management & Optimization. We will manage and adjust bids, bidding rules and strategies, ad creative content and keywords to meet or exceed your expectations. We assess what worked; what didn’t; how we can improve on what is working; how we can improve on what didn’t.
7. Campaign Reporting. We provide a monthly PPC campaign report, allowing you to follow the status of any campaign.
We are aware that most small and mid-sized businesses do not have the time or budget to manage this process in-house, or invest in the tools and skills to develop strategies and keep ahead of best practices and intimate knowledge of PPC markets.
Our experienced team has a command of the best practices in internet marketing, effective search ad copy writing, competitive bidding techniques, and various optimization and testing strategies. This is where we make it very easy for you. An internet marketing manager will communicate with you on a regular basis during the implementation, monitoring and optimization phases of your campaigns.
