Search Engine Optimization
Online search is now the primary source of information in business buying decisions: an overwhelming 94% of business buyers use the Internet while making a buying decision, and they first turn to search engines to undertake the buying process.
With the sheer number of business consumers turning to search, it is vital that you actively promote your business through efficient internet marketing strategies whether to create new customers, to extend your reach into existing markets or to fend off competition.
But first you must be found.
We undertake search engine optimization in a systematic way.
1. Strategy. We look closely at your business objectives, your needs and challenges, such as revenue generation, need for traffic and market positioning. We will consider how much it costs to acquire a customer, what a customer is worth, and the length of the buy cycle. We seek to position your company's products or services ahead of the competition. This should reveal your rivals’ internet marketing tactics, targeted keyword phrases, link popularity status and website structure and effectiveness.
2. Structural and Coding Recommendations. We will look at the source code, programming languages, databases, Flash, content management system, booking systems, code validation, etc. A good navigation and internal link structure makes it easier for search engines spiders and users to browse your website. We find any barriers for effective indexing and ranking.
3. Keyword Yield Analysis. Our analysis will determine the keyword phrases that will draw the right audience to the right place on your website and that offer the greatest yield. We focus on the competitiveness, popularity and relevancy of the keyword phrases used by your clients, and your competitors’ customers. We will even ask your clients, your sales representatives and, for that matter, your receptionist on how potential customers articulate what they are looking for.
4. Optimization Suggestions and Implementation. We will analyze the content of your target pages in terms of relevancy, density, prominence and size. Your copy needs to include select keywords while at the same time preserving your website's integrity and usability. We may suggest editorial changes to increase the effectiveness of the page in terms of optimization. We will optimize your website through tactical copy, title tags, meta-tags and other on-page factors. No changes are made to your website without your approval. Once approved, we will then implement all recommendations to your website.
5. Creation and Submission of XML Website Map. By creating and submitting an XML Websitemap file, you can take control of the first part of the crawling/indexing processes: the search engines discovery of the pages. This may be particularly helpful if your website has dynamic content, pages that aren't easily discovered by following links, or if your website is new and has few links to it.
6. Link Building. We will build out your links with relevant, themed and authoritative websites since they will have the greatest impact on your rankings and visibility. And as you know the higher quality links take more time to acquire.
7. Directory Submissions. We will identify free search engine friendly directories to submit your website to, pick the correct category and write all necessary copy for submission.
8. Campaign Result Reporting. Once our optimization suggestions have been implemented we will run baseline reports to assess where your website and your competitors are ranking for the specific keywords on specific search engines, link popularity and the number of pages indexed. Then we provide periodic Search Engine Optimization Reports, allowing you to follow the progress of any campaign. This is where optimization takes place: fine-tuning and perfecting.
Our search engine optimization services will significantly improve your website not only for the search engines but for your users as well. This should result in higher rankings in major search engine results pages, and better conversions once users reach your website. Once your position is established your listing will generate a handsome stream of new leads since these results enjoy a higher click-through rate and better conversion.
