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After mapping out your needs and challenges, and setting out your short and long term objectives, we will recommend actions which may include any of the following internet marketing strategies.
Lead Management
Effective Internet marketing requires that your website be organized from a Lead Management perspective. To maximize conversion, deliver the right information and develop interactions. This requires new mechanisms for interactions, calls to action, and the integration to offline marketing and sales strategy.
Capturing Key Content and Extracting Keywords
Long before looking at keywords we will help you capture key content from your Web site, catalogues and electronic files. We will extract keyword lists, however large, and continuously optimize both the words and groups to match your needs and objectives.
Going Local
Drilling down and getting closer to your customer may involve reaching out into their backyard. Internet marketing allows you to extend your reach into narrow geo-targeted markets.
National or Global Expansion
Expanding your website to reach a broader customer base may involve broading your horizons. Internet marketing allows you to extend your reach into national or global geo-targeted markets.
Search Engine Optimization
Search Engine Optimization (SEO will significantly improve your site not only for the search engines but for your users as well. This should result in higher ranking and greater visibility in the natural or 'algorithmic' results of leading search engines. Result under search engine optimization strategies typically take several weeks or months to materialize, but once your position is established your listing will generate handsome stream of new leads since these results enjoy a higher click-through rate and better conversion.
We will implement a number of best practices to improve your Web site's visibility and ranking in the natural or 'algorithmic' results of leading search engines. This process includes:
• Removing the barriers to efficient indexing, such as user sessions, question marks and CGI-bin references
• Dividing your prospects into granular segments with similar needs, buying criteria, objectives and behaviors
• Recommendations for expansion of current content
• Optimize the impact of relevant keywords and phrases through strategic copy, title tags and meta-tags
• Maximizing the frequency and position of relevant keywords and phrases
• Establishing referral links from relevant, themed and authority websites
• Registering with targeted industry directories to enhance your exposure with your most qualified audience
Improving your organic search ranking will produce a number of benefits including:
• A reduction in overall marketing costs
• The acquisition of more customers
• Increased sales of your products and services
• Qualification of leads and prospects
• Increased market awareness
• The building of brand awareness
Indextree benchmarks your Web site for current search engine visibility in non-paid, algorithmic results. We produce detailed analysis reports and recommendations on your Web site's content quality, search engine crawlability and link strategy. Then we carefully integrate ethical optimization best practices and structures.
Paid Placement (Pay per click or PPC)
A paid placement (pay per click) campaign will allow you to gain an immediate dominant position in your target markets. You will capture significant traffic in key categories, and effectively challenge competitors that are vying to maintain a stronghold on this market space. This will translate in greater market penetration and brand building. With Paid Placement you have total control over your ad budget and the selection of your target audiences.
Paid placement ads are those labeled "sponsored links" or "sponsored results" on a search engine's results page. With paid placement-also known as paid search or pay per click (PPC) advertising-you can rapidly extend your reach across the leading search engines and specialized Web sites. You can strategically change the rankings of your ads through the tactical management of keywords across multiple search networks and sites. This is the most effective way to drive quality traffic to your Web site.
Pay per click is fast becoming the standard for obtaining guaranteed and fast positioning in the top search engines. PPC advertising not only allows you to quickly reach over 700 millions Internet users, but it also gives you control over selecting while you strictly control your monthly ad expenses.
PPC advertising gives you the ability to:
• Determine the most profitable keywords strategy in days, not months
• Track conversion on each keyword phrase
• Pre-qualify users by carefully researching user behavior
• Benefit from performance-based advertising: you pay only when someone clicks on your link
• Target by city, region, state or country, as well as by audience
• Identify both valued and unwanted users
Through our pay per click management program we will monitor bids in real time and scrutinize the results to ensure the best outcomes based on your objectives. This involves setting target bid positions, identifying gaps in bid price, and carefully managing the value of each category.
Your mix of PPC advertising may be tweaked at any time during the duration of the program. Throughout the paid search campaign, keywords can be added, deleted and used to avoid a particular type of product or user. Prices are changed daily to maintain or alter placement.
Other Internet Marketing Strategies
Other strategies that we will consider include:
• Website Design & Development
• Link Building
• Press Releases
• Tracking and Analytics
• Copywriting
• Lead Management
Call us at 1.866.528.4924 to find out more about our online marketing services and what they can do for your business.
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