Website Design & Development

The development of your website will be at the center of your strategy and will encompass:

• efficient and search engine friendly website design and architecture to ensure reach and capture a steady traffic of potential customers,
• conveying a strong message regarding your brand, your position as a leader in your industry, your track record of reliability and trust, the comprehensive line of products or new services,
• improving the user experience with structure, navigation and content designed with a firm understanding of the profiles of the individuals you want to reach, their buying practices and cycle.

The Role of the Website
The most crucial role of the website is to communicate what the company is, its values over competition, and the services offered.

• Communicating the website’s purpose
  • Show the company’s name, logo and tagline in a reasonable place and size
  • Emphasize what is valuable from the visitors’ point of view as well as how you differ from competition
  • Emphasize the highest priority tasks so that visitors have a clear starting point on the homepage

• Communicate information about your brand identity and values
  • The Brand Identity Exercise that we would complete together would allow us to frame the brand attributes that you wish to communicate
  • Provide tools to help decision makers assess the value of your products

• Information feeds
  • Allowing users to choose the type of information they need and when they need it based on their decision making stage.  Anticipate their needs, questions, problems.   The focus here in on conversions.
  • Create paths inside the website and customize navigation to cater to the needs of your target markets and the profiles of the decision drivers

• Calls to action
  • Lead your users down conversion paths
  • Create interaction and feedback mechanisms - after all the Internet is an interactive medium

10 Steps to Building a New Website
The first step in developing a new website will be to undertake our Marketing Review which is a 10 Step Workshop designed to define internet marketing strategies that address your particular needs, and allow us to successfully implement an integrated website that is effective in capturing traffic and converting visitors into customers. The 10 Steps encompass:

• Branding
• Value Proposition
• Positioning
• Market Strategy
• Sales Strategy
• Customer Profiling
• Competition Analysis
• Buying and Sales Process
• Look and Feel
• Performance Measures